Insights

Practical thinking on AI
for UK businesses.

No hype, no jargon. Just honest perspectives on where AI makes a difference and how to act on it.

Training
AI training & adoption
AI Training
Why most businesses are paying for Copilot licences they're not using

A surprising number of organisations have Copilot licences sitting idle. Here's why it happens and how to recover the value.

April 2026Read →
AI Training
The difference between AI awareness and training that changes behaviour

Most AI training leaves people better informed but doing nothing differently. Here's what separates sessions that actually change how people work.

April 2026Read →
AI Training
What to do in the week after an AI training session to make it stick

The session plants the seed. What you do in the week after determines whether anything actually changes.

April 2026Read →
Strategy
AI adoption & strategy
Strategy
How to build an AI adoption roadmap your leadership will actually follow

Getting buy-in and making it stick — that's where most AI strategies stall. Here's how to avoid the common traps.

April 2026Read →
Strategy
Why most AI strategies sit in a drawer — and how to write one that doesn't

The problem isn't ambition. It's translation — between what's possible and what teams can actually act on.

April 2026Read →
Consulting
What to ask before hiring an AI consultant

The market for AI consultants has grown fast. Quality varies enormously. Here's how to tell the difference.

April 2026Read →
Development
AI development & automation
AI Development
When to build custom AI and when to use off-the-shelf tools

Custom builds are expensive and time-consuming. The case for going bespoke needs to clear a high bar. Here's how to decide.

April 2026Read →
AI Development
The business processes most worth automating with AI

Not every process that can be automated should be. Here are the categories that consistently deliver the highest return.

April 2026Read →
AI Development
What to put in an AI development brief — and what to leave out

A vague brief is behind more failed AI projects than most people acknowledge. Here's how to write one that sets a project up to succeed.

April 2026Read →
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