Why pricing is hard to find
Most AI training companies don't publish their prices. There are a few reasons for this: they want to get you on a call before revealing the cost, they price differently depending on company size, or they're quoting enterprise rates and don't want SMEs to be put off.
The result is that businesses trying to budget for AI training end up either going in blind or getting surprised by a quote that's significantly higher than expected. This guide is an attempt to fix that.
The figures below are based on market research conducted in early 2026 across boutique AI training providers, Microsoft Copilot specialists, and enterprise learning and development companies operating in the UK.
The two pricing models: per person vs per session
Before getting into numbers, it's worth understanding that AI training in the UK is priced in two fundamentally different ways — and the model matters as much as the headline figure.
Per-person pricing charges based on the number of attendees. A provider charging £100 per person for a half-day session will cost £2,000 for 20 people. This model rewards smaller teams and penalises businesses that want to train their whole workforce at once. It also creates an incentive to limit attendance, which undermines adoption.
Per-session pricing charges a flat fee for the session regardless of how many people attend (up to a stated maximum). A provider charging £1,750 for a half-day session for up to 30 people costs the same whether you bring 15 people or 30. This model rewards businesses that want to train everyone — which is almost always the right approach for AI adoption.
What on-site AI training costs in 2026
Here is a breakdown of current UK market pricing across the main provider types and session formats. All prices are per session, excluding VAT, and include on-site delivery unless stated.
| Provider type | Session format | Price range | Travel included? | Notes |
|---|---|---|---|---|
| Boutique AI specialist | 60-minute taster | £395 – £595 | Usually yes | Entry-level intro session, up to 15 people |
| Boutique AI specialist | Half-day workshop | £980 – £1,950 | Usually yes | Most common format, 20–30 people |
| Boutique AI specialist | Full-day workshop | £1,800 – £3,500 | Sometimes | Less common; most teams don't need a full day |
| Enterprise L&D provider | Half-day (per person) | £395 – £795/person | No | Often virtual-first; classroom available at premium |
| Enterprise L&D provider | Full programme | £5,000 – £15,000+ | Varies | Multi-session rollouts for larger organisations |
| Microsoft partner / CSP | Copilot-specific session | £449 – £1,250 | Rarely | Focused on M365 Copilot; often vendor-driven |
| Freelance trainer | Half-day | £400 – £900 | Sometimes | Variable quality; limited follow-up support |
What LogicRoad charges — and what's included
In the interest of full transparency, here is LogicRoad's published pricing for on-site AI training in 2026. All sessions are delivered on-site across the UK, with travel included at every tier.
| Tier | Format | Max attendees | Price | Key inclusions |
|---|---|---|---|---|
| Taster | 60-minute on-site | 15 | £495 +VAT | Live demo, Q&A, follow-up resource pack |
| Essential | 2.5-hour on-site | 20 | £995 +VAT | Branded slides, 14-day email support |
| Workshop | Half-day on-site | 30 | £1,750 +VAT | Hands-on exercises, 30-day action plan, 30-day support |
| Transformation | Two half-days on-site | 50 | £5,500 +VAT | AI roadmap, executive briefing, ROI report, 60-day support |
What affects the price
Beyond the base session format, several factors influence what you'll pay for AI training:
Team size. Per-session pricing makes larger teams significantly more cost-efficient. If you have 25 people, per-session pricing at £1,750 works out at £70/head. Per-person pricing at £150/head for the same session would cost £3,750.
Customisation level. Generic sessions cost less because the content is reused across clients. Sessions tailored specifically to your industry, team roles, and existing workflows take more preparation and are priced accordingly — but they also produce significantly better outcomes.
Follow-up support. Many providers train and move on. Sessions that include a written action plan, email support for 30–60 days, and check-in calls cost more upfront but deliver better adoption and longer-term value.
Licence audit. If you have Microsoft 365 Copilot licences and aren't sure which are being used effectively, a licence audit (included in some tiers) can surface wasted spend that often exceeds the cost of the training itself.
Travel. Some providers exclude travel from their headline price and charge it separately. For on-site delivery outside London, this can add hundreds of pounds to the cost. Check whether travel is included before comparing quotes.
Virtual vs on-site: the cost difference
Virtual AI training is generally cheaper — typically 30–50% less than on-site for a comparable session. But the comparison is not straightforward.
Virtual sessions typically deliver awareness: people learn what AI can do. On-site sessions, when done well, deliver behaviour change: people leave knowing what they'll do differently on Monday morning. The gap between those two outcomes is where most AI training ROI is lost.
For a 20-person team paying £1,500 for a virtual session versus £1,750 for an on-site session, the £250 difference is unlikely to be the deciding factor. The question is whether the cheaper option actually changes how people work — and the evidence consistently suggests that role-specific, on-site training does this more reliably than remote delivery.
How to evaluate a quote
When comparing quotes from different providers, ask these five questions before deciding:
1. Is travel included? Some providers charge it separately. Get the all-in figure.
2. Is it priced per person or per session? Per-session is usually better for teams of 15 or more.
3. How is the session tailored to our business? A pre-session questionnaire and role-specific content are the minimum. Generic slide decks are not tailored training.
4. What happens after the session? A written action plan and at least 14 days of follow-up support are worth specifying in your brief.
5. Who delivers it? In larger firms, the person who sells is rarely the person who delivers. In smaller specialist practices, you work directly with the consultant throughout.
Is AI training worth the investment?
The ROI case for AI training is straightforward to model at a team level. If a half-day session at £1,750 results in each of 25 team members saving 2 hours per week — a conservative estimate for well-run training — the total time recovered in the first month alone is 200 hours. At an average fully-loaded cost of £30/hour, that's £6,000 of capacity recovered in month one.
The more honest question is not whether training is worth it in principle, but whether the specific training you buy will actually change behaviour. The evidence points to three factors that determine this: how role-specific the content is, whether it's delivered on-site with hands-on practice, and what follow-up support exists in the weeks after the session.
A £495 taster session that creates genuine curiosity and gives your team a handful of real use cases for their jobs is worth considerably more than a £2,000 virtual session that produces a few days of enthusiasm and no lasting change.
If you're evaluating options, the free discovery call is the right starting point — not to be sold to, but to understand what your team actually needs and whether on-site training is the right fit before committing to anything.
LogicRoad is a UK AI training and consulting company. All sessions are delivered on-site across the UK, with travel included. Pricing is published transparently at logicroad.co.uk/ai-training.