Why pricing is hard to find
Most AI training companies don't publish their prices. There are a few reasons for this: they want to get you on a call before revealing the cost, they price differently depending on company size, or they're quoting enterprise rates and don't want SMEs to be put off.
The result is that businesses trying to budget for AI training end up either going in blind or getting surprised by a quote that's higher than expected. This guide is an attempt to fix that.
The figures below come from prices UK providers publish on their own websites, checked in September 2026. They cover boutique AI trainers, Microsoft partners and enterprise learning and development companies. Prices in this market move quickly, so treat them as a guide and confirm anything current with the provider.
The two pricing models: per person vs per session
Before getting into numbers, it's worth understanding that AI training in the UK is priced in two different ways. The model matters as much as the headline figure.
Per-person pricing charges based on the number of attendees. A provider charging £100 per person for a half-day session will cost £2,000 for 20 people. This model rewards smaller teams and penalises businesses that want to train their whole workforce at once. It also creates an incentive to limit attendance, which undermines adoption.
Per-session pricing charges a flat fee for the session regardless of how many people attend (up to a stated maximum). A provider charging £1,450 for a session costs the same whether you bring 10 people or 25. This model rewards businesses that want to train everyone, which is almost always the right approach for AI adoption.
What on-site AI training costs in 2026
Here is a breakdown of current UK market pricing across the main provider types and session formats. All prices are per session and include on-site delivery unless stated.
| Provider type | Session format | Price range | Travel included? | Notes |
|---|---|---|---|---|
| Boutique AI specialist | 60-minute taster | £395 to £595 | Usually yes | Entry-level intro session, up to 15 people |
| Boutique AI specialist | Half-day workshop | £980 to £1,950 | Usually yes | Most common format, 20 to 30 people |
| Boutique AI specialist | Full-day workshop | £1,800 to £3,500 | Sometimes | Less common. Most teams don't need a full day |
| Enterprise L&D provider | Half-day (per person) | £395 to £795/person | No | Often virtual-first. Classroom available at premium |
| Enterprise L&D provider | Full programme | £5,000 to £15,000+ | Varies | Multi-session rollouts for larger organisations |
| Microsoft partner / CSP | Copilot-specific session | £449 to £1,250 | Rarely | Focused on M365 Copilot. Often vendor-driven |
| Freelance trainer | Half-day | £400 to £900 | Sometimes | Variable quality. Limited follow-up support |
What LogicRoad charges
Here is LogicRoad's published pricing for workforce AI training. Every option is priced per session, not per person and travel is included anywhere in the UK. No VAT is added.
| Option | What it is | Price |
|---|---|---|
| Team Session | One session for one team, built around their roles and the tools they already have | £1,450 |
| Training Programme | A run of sessions across the business | Quoted by number of teams |
| Refresher Session | A return session for a team already trained | For existing clients |
If you are not yet sure training is the right first step, the AI Opportunity Review is £495 and tells you where AI pays in your business before you train anyone. The full price list is on the pricing page.
What affects the price
Beyond the base session format, several factors influence what you'll pay for AI training:
Team size. Per-session pricing makes larger teams more cost-efficient. If you have 25 people, per-session pricing at £1,450 works out at £58 a head. Per-person pricing at £150/head for the same session would cost £3,750.
Customisation level. Generic sessions cost less because the content is reused across clients. Sessions tailored specifically to your industry, team roles and existing workflows take more preparation and are priced accordingly, but they also produce better outcomes.
Follow-up support. Many providers train and move on. Sessions that include a written action plan, email support for 30 to 60 days and check-in calls cost more upfront but deliver better adoption and longer-term value.
A review of what you already pay for. If you hold AI licences and are not sure which are being used, a short review before training can surface wasted spend. Some providers include this. Others charge for it separately.
Travel. Some providers exclude travel from their headline price and charge it separately. For on-site delivery outside London, this can add hundreds of pounds to the cost. Check whether travel is included before comparing quotes.
Virtual vs on-site: the cost difference
Virtual AI training is generally cheaper, typically 30 to 50% less than on-site for a comparable session. But the comparison is not straightforward.
Virtual sessions typically deliver awareness: people learn what AI can do. On-site sessions, when done well, deliver behaviour change: people leave knowing what they'll do differently on Monday morning. The gap between those two outcomes is where most AI training ROI is lost.
For a 20-person team paying £1,200 for a virtual session versus £1,450 for an on-site session, the £250 difference is unlikely to be the deciding factor. The question is whether the cheaper option changes how people work. Our view is that role-specific training in the room does this more reliably than remote delivery.
How to evaluate a quote
When comparing quotes from different providers, ask these five questions before deciding:
1. Is travel included? Some providers charge it separately. Get the all-in figure.
2. Is it priced per person or per session? Per-session is usually better for teams of 15 or more.
3. How is the session tailored to our business? A pre-session questionnaire and role-specific content are the minimum. Generic slide decks are not tailored training.
4. What happens after the session? A written action plan and at least 14 days of follow-up support are worth specifying in your brief.
5. Who delivers it? In larger firms, the person who sells is rarely the person who delivers. In smaller specialist practices, you work directly with the consultant throughout.
Is AI training worth the investment?
You can model this yourself in a minute. Take the hours each person might save in a week, multiply by the number of people, then by what an hour of their time costs you. Set that against the price of the session. Use your own numbers and be sceptical of anyone who gives you theirs before they have seen your business.
The more honest question is not whether training is worth it in principle, but whether the specific training you buy will change behaviour. Three things decide that: how role-specific the content is, whether people practise on their own work during the session and what follow-up exists in the weeks after.
A well prepared session that gives your team real use cases for their own jobs is worth more than a cheaper one that produces a few days of enthusiasm and no lasting change.
If you are weighing up options, a free discovery call is the right starting point. Not to be sold to, but to work out what your team needs and whether training is the right first step at all.
LogicRoad is an independent UK AI consultancy. We review, train and build. Starting prices are on the pricing page. Market figures last checked September 2026.